SEO & AEO for Home Service Contractors.
Help the right customers find the work you do — on Google, and in the AI answers more homeowners are checking before they call.
Two places customers look. One programme.
Search engines rank pages. Answer engines recommend businesses. We work on both, publishing only deliverables we can actually fulfil — no invented backlink quotas, blogging frequencies or guaranteed traffic.
Technical review
Crawl, indexation and on-page fundamentals.
Useful content
Service content that helps the right customers find you.
Site structure
Internal linking and clear page hierarchy.
Performance
Speed and usability improvements, measured.
Homeowners are asking AI who to call.
More of your next customers start with a question to ChatGPT, Gemini or Google's AI Overviews: "who's a reliable plumber near me?" These tools build their answers from the web — clear service pages, consistent business details, structured data and genuine reviews. If your business is hard for an AI to understand, it's hard for an AI to recommend.
AEO is the work of making your website a source AI tools can find, trust and cite. We can't guarantee an AI will mention you — no one controls what they say — but we can do the groundwork that gives your business its best chance of being the answer.
"Who should I call for a water heater repair?"
For water heater repairs, look for a licensed local plumber with strong recent reviews, clear service pages describing repairs, and fast response times. A well-maintained Google Business Profile with owner responses is a good sign the business is active and accountable.
Sources cited: service pages, review profiles, business details
Illustrative example. Not a real AI response or client result.
The groundwork that helps AI recommend you.
AI tools favour sources that are clear, consistent and genuinely useful. Here's what that means in practice.
Answer-ready content
Service pages written to answer the questions homeowners actually ask, in plain language AI tools can parse and quote.
Consistent business facts
The same name, services, service area and contact details across your site, profile and listings, so AI tools see one coherent business.
Structured data & credibility
Schema markup and genuine review activity that make your business machine-readable and trustworthy to cite.
Core setup vs ongoing SEO/AEO.
In Core
- Basic on-page setup
- Hosting and performance
- A working, contact-ready website
Ongoing SEO/AEO (separate)
- Content over time
- Link and structure work
- Structured data and AI-source groundwork
- Measurement and reporting
SEO & AEO questions.
No. Core includes basic on-page setup. Ongoing SEO/AEO is a separate programme of content, technical work, structured data and measurement over time.
Discuss your SEO and AEO goals.
Tell us about your services, your service area, your current website and your priorities. We'll recommend a practical plan for search and AI visibility.