Research & source registry.

of consumers treat online reviews like personal recommendations

Homeowners evaluating local contractors rely heavily on reviews from other local customers before deciding who to contact.

Publisher

BrightLocal Consumer Review Survey

Research year

2024

Sample / scope

Representative survey of 1,124 US-based consumers evaluating local services

Date checked

2024-11-15

Survey reflects consumer sentiment and self-reported buying habits, not guaranteed conversion rates.

of consumers say they are likely to use a business that responds to reviews

Writing thoughtful owner responses shows prospective customers that issues get handled and good work is appreciated.

Publisher

BrightLocal Consumer Review Survey

Research year

2024

Sample / scope

Survey of active consumers reading business responses on Google and third-party directories

Date checked

2024-11-15

Likelihood to use is a declared consumer preference rather than a tracked transaction audit.

of consumers consider reviews older than 3 months less trustworthy or irrelevant

A steady cadence of review requests after completed jobs keeps your profile fresh for today's callers.

Publisher

Podium State of Online Reviews

Research year

2023

Sample / scope

Study of 1,000+ local service shoppers across plumbing, HVAC, electrical, and general trades

Date checked

2024-09-10

more likely to lead to a purchase or hire decision

Profiles with accurate hours, verified categories, completed service lists, and approved photos give homeowners the confidence to reach out.

Publisher

Google / Ipsos Research Study

Research year

2014 (Google official business profile benchmark guidance)

Sample / scope

Large-scale study conducted by Ipsos MediaCT on behalf of Google analyzing customer interactions with complete vs. incomplete business listings

Date checked

2024-10-01

Ipsos/Google research measures declared purchase consideration on simulated complete vs. sparse business listings.

more likely to be considered reputable by consumers

Homeowners want confirmation of service areas, licenses, photos of work, and up-to-date business hours before calling.

Publisher

Google Business Insights

Research year

Official Google Business Resource Guide

Sample / scope

Analysis of consumer perception on verified Google Business Profile completeness

Date checked

2024-10-01

Measured on consumer trust indexing across service listings with verified badges and accurate attributes.

of inbound calls in home services dataset reached an agent on first attempt

When technicians and crew leaders are hands-on, over 40% of incoming homeowner calls risk landing in voicemail or ringing out.

Publisher

Invoca Home Services Benchmark Report

Research year

2023

Sample / scope

Dataset of 120,000+ inbound calls across US and UK home service and trade companies

Date checked

2024-10-18

The 52% statistic reflects calls answered by a live representative in Invoca's observed dataset; remaining calls went to voicemail, automated trees, or were abandoned before live pickup. Does not imply all unanswered calls are lost revenue.

of homeowners choose the first service provider that gives them a direct answer

An AI receptionist that answers immediately, collects job context, and confirms next steps prevents prospects from dialing the next contractor on Google.

Publisher

Home Service Buyer Survey

Research year

2023

Sample / scope

Survey of 134 US/UK consumers who recently booked emergency or scheduled trade services

Date checked

2024-10-18

Survey of 134 US/UK consumers; represents preference trends, not a guaranteed commercial conversion rate for any specific business.